Innovation Playtank

phydgital2Our Innovation Playtank brings a prototype to the public, in order to see how a real audience interacts with the experience and with each other. We like to prototype at different stages of development, starting with paper prototypes and physical artifacts; we have seen that a great deal of valuable information can be learned from prototyping early, so that the design is still flexible and open to adapting to whatever we learn from watching real users engage the product or experience.